55minutes

“If I had an hour to solve a problem,
I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

– Einstein

« If I had an hour to solve a problem,
I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. »

« Innovative Speaker Passionate about the Next Generations (Y and Z) »

Introducing Benoit- the visionary and dynamic speaker who will revolutionize the way you think about Generation Y and Z. With over two decades of experience working with 500+ young people every day, Benoit is a true creative genius who never fails to inspire and enlighten.

As the founder and Strategic Director of 20Something, a Brussels-based agency, Benoit is passionate about helping brands connect with their youngest target audience. With his team of 20Somethings, he brings a fresh perspective to youth marketing, offering invaluable insights on how to engage, retain, and unleash the potential of Gen Z employees.

Benoit is a sought-after TV and radio presenter, and has graced the stages of prestigious events all over the world, including Cannes Lions, Eurobest, D&AD London, Brand Week Istanbul, New York, and Stockholm

His captivating talks are designed to challenge your thinking and inspire you to take action.

Whether you’re a business owner, marketer, or HR professional, Benoit’s talks are a must-see if you want to better understand and connect with the newest generation of consumers and employees. With talks available in English, French, Dutch, and soon Spanish.

Get ready to be inspired, motivated, and transformed

Unlocking the Potential of Generation Z » program

« Unlocking the Potential of Generation Z » program:

Are you struggling to engage and retain your Generation Z employees? Our « Unlocking the Potential of Generation Z » program can help.

Through an informative presentation and interactive Sprint session, we’ll equip your management team with the tools and strategies they need to better understand and engage this important demographic.

Plus, our Gen Z employees session will help foster collaboration and open communication between management and Gen Z employees, leading to stronger relationships and better business outcomes. Don’t miss out on this opportunity to unlock the full potential of your Gen Z workforce – book our program today!

This is Generation Z

Talks & workshops

HOW CAN I HELP YOU?

As an expert in understanding and connecting with the newest Generations, Benoit and his team at 20Something offer a wide range of services and strategies to help brands and companies effectively engage with these generations.

Here are some ways they can help:

In-depth Consumer Research: By conducting comprehensive research on the preferences, habits, and values of Generation Y and Z, 20Something provides valuable insights that can inform your marketing and communication strategies, ensuring they resonate with your target audience.
Brand Positioning and Strategy: Benoit and his team can help you develop a brand positioning that appeals to younger generations, ensuring your messaging and value proposition are relevant, authentic, and aligned with their values and aspirations.
Content Creation and Marketing: 20Something can create engaging, shareable content specifically designed to resonate with Gen Y and Z. This includes social media campaigns, influencer collaborations, video content, and more, all tailored to your brand’s unique voice and identity.
Employee Engagement and Retention: 20Something can work with your HR department to develop strategies and initiatives that foster a work environment that attracts and retains young talent. This includes mentorship programs, career development opportunities, and a company culture that aligns with the values of Generation Y and Z.
Training and Workshops: Benoit and his team can provide workshops and training sessions for your marketing, HR, and leadership teams, equipping them with the skills and knowledge to better understand, engage with, and manage younger generations.
Speaking Engagements: Benoit is an accomplished and sought-after speaker who can inspire and enlighten your team or audience with his thought-provoking talks on Generation Y and Z, sharing his experiences and insights on how to connect with and unleash the potential of these generations.