“If I had an hour to solve a problem,
I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

– Einstein

“If I had an hour to solve a problem,
I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Thought-provoking and inspirational speaker specialised in the newer generations (Y and Z).

Founder and creative director of Brussels-based agency 20Something, Benoit is also a TV and Radio presenter.

A versatile and relentless creative being, Benoit is a blazing fire of ideas and insights, and one of the few specialists in the newer generations. His years of experience on this subject are reflected in his talks which focus on the relationships that these generations have established with brands and workplaces.

Benoit’s talk “I’ve been replaced by an intern” explains the story of how 20Something challenged the status quo of the advertising agency landscape by learning from its interns. This talk has been given in different events and cities throughout the world (Cannes Lions, Eurobest, D&AD London, Brand Week Istanbul, New York, Stockholm).

Newest Talk

Forget everything you’ve learned about Millennials.
Just when you thought you were starting to understand Millennials, you’re told to forget it all. A new generation is arriving, and it might be the last one. This talk will help you, as a brand, to better understand and communicate towards young consumers.

Talks & workshops

20Something: The agency behind it all

20Something is a strategic and creative agency which connects brands with Gen Y & Z. We’re specialised in the newest generations, and each one of them needs a specific approach. We’re here to help you find it. Within 20Something there is another agency, run by students; Limited Edition. Based on their insights, we help our clients reach youngsters (Aïki Noodles, American Tourister, Jack Daniel’s, …).

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Pictures

Contact

Let’s have a chat:
+32 486 304 705 or +32 492 733 332

 Book a talk! frederic@55minutes.net
Specific questions? info@55minutes.net